Tuesday, June 14, 2005

Affino - Affordable Innovation

For the past 18 months I've been maintaining a number of websites using a system called Affino, developed by a dynamic company called Emojo, with a refreshing attitude towards their partners and clients, always making that extra bit of effort other companies just don't offer, even if you pay!

Affino is a browser based system that means for 99% of the things you want to achieve with a web site you can do through the browser, the only part that needs some effort is the actual web site design, but this is fairly straight forward considering the number of great sites out there that can be used as "inspiration". To help you get started, Emojo have created some sample sites that can easily be edited.

What makes this system great is that you can add your own content from any browser without needing to know any HTML, just fill in the forms and the content is there - you can choose when it is available from and to, and also using the easy security center you can allow access based on the security rights you set up. This makes the system perfect for allowing access to sensative iformation to your clients, employees, partners etc.

When you set up the web site, you set up the styles, fonts, colours, picture sizes etc. so that when users enter their articles they cannot mess the look of the site up even if they upload an image which is too big!

You can also easily organise your content using channels and sections, move your content around the web site without caving to cut and paste, assign the content to a number of sections in your web site, an almost infinite number of possabilities that would take hours to achieve with many other systems but take only a couple of clicks with Affino.

Affino allows you to design and redesign your site with ease using the skinning system. This allows you to create and test designs with live content without interrupting your current site, and then to implement the design within a few seconds with the click of a button. This then allows for powerful promotional opportunities where a web site can be redesigned for a period of time and then switched back oncethe event is over, e.g. Christmas.

Emojo offer a number of bolt on modules that enhance an already impressive system, including an advertising system, forums, polls and syndication to name but a few. These bolt ons integrate seamlessly with your current web site without needing any messy bespoke integration.

But for me, the most impressive part of the system is the update facility. Working in much the same way as the Windows Update service, when Emojo release an updated version of the system, all you have to do is log in and update the system, and in a few seconds you're running the latest version!

If you need to run a web site that you want total control over, i.e. not having to pay and wait for a web designer to upload your latest changes, check out http://www.emojo.com. They have a number of solutions to allow for all kinds of budgets and even have a demo that you can download and trial.